Trim made the shortlist of the inaugural Failte Ireland Tourism Towns Awards. The highest accolade went to Portmagee, Co Kerry, who won the title of the first ever National Tourism Town. The village was chosen from a shortlist of ten top tourism towns including Trim.
The Tourism Towns Award was designed by Fáilte Ireland to promote those Irish towns and villages which are working hardest to enhance their appeal to tourists visiting their local area. As the overall winner, Portmagee received its winning certificate along with a €10,000 grant towards developing itself as a tourism destination. The other nine short-listed towns received €1,000 grants to accompany their certificates of merit.
The other shortlisted towns were: Ballyvaughan, Co Clare; Clonakilty, Co Cork; Dundalk, Co Louth; Ennis, Co Clare; Kilkenny, Co Kilkenny; Killarney, Co Kerry; Letterkenny, Co Donegal; Westport, Co Mayo.