Permanent TSB is the new broadcast sponsor of The Late Late Show
RTÉ Media Sales has today announced that Permanent TSB is the new broadcast sponsor of The Late Late Show on RTÉ for the 2023/24 and 2024/2025 seasons.
The brand-new season of The Late Late Show begins on Friday, 15th September at 9.35pm on RTÉ One. Patrick Kielty will be joined by a host of special guests each Friday night in front of a live studio audience.
The sponsorship agreement with Permanent TSB will include a total of 730 credited stings per season which will air across RTÉ One and RTÉ One +1, as well as the series repeat, and 30-day catch-up on RTÉ Player. It will also include the sponsor's logo on all dedicated promos on television and social media channels.
At the announcement of the new sponsorship Stephen Jackson, Head of Customer & Marketing, Permanent TSB said:
"We’re delighted to become title sponsor of The Late Late Show, the world’s longest-running live chat show and a national institution, as it begins an exciting new chapter in the show’s history. Permanent TSB has proudly served Irish communities for more than 200 years and with over 1.3 million customers, we look forward to the opportunity to connect with customers nationwide in their homes each week.
"With 25 new branches and over 185,000 new personal and SME customers joining Permanent TSB over the past 18 months, our sponsorship of The Late Late Show supports us in continuing to grow our business and our reach, enabling us to achieve our ambition of being Ireland’s best personal and small business bank".
Dara Meaney, Head of Sales, RTÉ said:
“RTÉ Commercial are delighted to announce our two-year partnership with Permanent TSB for the 61st and 62nd season of this unique and iconic show with new host Patrick Kielty. We are really looking forward to the new look Late Late Show and the opportunity for our Sponsor to connect and engage with Irish audiences on a massive scale across RTÉ television and RTÉ Player.”
Ruth Kennedy, TV Sponsorship Manager, RTÉ said:
“We are thrilled to share the exciting news that Permanent TSB has come on board as the official sponsor of The Late Late Show for the upcoming two consecutive seasons. As the world's longest-running live chat show the Late Late Show has become an integral part of Friday night television, deeply embedded in the fabric of Irish households. We are so excited to be working with Permanent TSB into the 61st season of this iconic show with new host Patrick Kielty at the helm and look forward to a successful partnership.”