What's for Pudding? features on Friday's 'Nationwide'

The multi award winning Kilmessan based dessert production company, What’s For Pudding, will be featured on RTE’s Nationwide programme, this Friday, telling the story of the family business and their collaboration with Dunnes Stores Simply Better Collection. 

Catriona, Rory and Brian Flaherty, the people who founded What's For Pudding in 2013, will appear on the show telling the story of their successful Meath based business, which grew from a small kitchen enterprise to their now purpose built production facility, with their products available nationwide under the Dunnes Stores Simply Better brand.

In 2016, they started to work with Dunnes Stores and their Simply Better team and that same year won an international Golden Fork Award, the Oscars for the Food Industry, for their Simply Better Handmade Sticky Toffee Pudding. 

Catriona Flaherty, founder of the business said: “Being featured on Nationwide is very exciting for myself, Rory, Brian and the team.  It allows us to tell our story and I hope it will be an inspiration to other people looking to start or grow their businesses.  It also demonstrates how small businesses can collaborate with retailers like Dunnes Stores.  Our relationship with the Simply Better team is one of partnership which has allowed us to invest in the business, increase our workforce and create even more mouthwatering products.  All of us here at What’s For Pudding are so looking forward to tuning in this Friday.”

Diarmuid Murphy, Brand Manager, Simply Better Collection said: “Everything Catriona, Rory, Brian and the team at What’s For Pudding have achieved is due to their hard work and their total dedication to delivering quality products.  It’s such a pleasure for myself and the Simply Better team to work alongside professionals who are as focused on producing premium products as we are.”

What’s For Pudding now have three products in the Dunnes Stores Simply Better Collection - all of them award winning - Simply Better Irish Handmade Lemon Curd Pudding, Simply Better Irish Handmade Triple Chocolate Pudding and the multi award-winning Simply Better Irish Handmade Sticky Toffee Pudding.

At present there are 350 products in the Simply Better Collection with plans to introduce over 100 new and exciting products this year. Simply Better is a cross category collection which delivers for the customer proper food made in the right way - simple, recognisable, done exceptionally well and great to enjoy any day of the week.

What’s for Pudding, to be showcased on RTE 1 Nationwide, Friday, 14th September - 7pm