New Applegreen motorway service area opens on M3 at Dunshaughlin
Facility includes Taco Bell restaurant and M&S Food outlet
Applegreen has opened its new €15 million motorway service area at Junction 6 on the M3 in Dunshaughlin.
More than 100 new jobs are being created at the new facility, which also includes Ireland's first Taco Bell restaurant, an Applegreen convenience store, an M&S Food shop-in-shop outlet, a Braeburn Coffee Café, a Burger King restaurant, and Crafted, Applegreen’s bespoke new deli offering.
The motorway service area also has a children’s play area.
A queue of eager customers waited for the official opening at 10am and were rewarded with complimentary Taco Bell merchandise, such as tote bags and bucket hats. Applegreen plans to add further Taco Bell outlets in the near future.
“We’re delighted to bring Taco Bell to the Irish market, and to open our newest site in Ireland,” said Seamus Stapleton, managing director of Applegreen’s Republic of Ireland business.
“Our Dunshaughlin site sets the standard for roadside hospitality in Ireland, with comfortable bright modern seating areas for customers, and a range of high-quality food options.”
The new Dunshaughlin motorway service area is part of Applegreen’s €1 billion plan to expand its business in Ireland, the UK and the United States over the next five years. Applegreen, which typically invests up to €50 million annually in its Irish business, is also continuing to expand its Braeburn Café business and its partnership with M&S Food.
The Dunshaughlin facility is Applegreen’s largest single investment project in Ireland this year. The new service area also features Applegreen’s new Crafted Kitchen & Deli offer, which will feature a range of new products and existing deli favourites, such as chicken fillet rolls and breakfast rolls.
The Dunshaughlin facility is open 24/7, while the food outlets are open daily from 6am until 11pm, with varying times for each specific food outlet.
Applegreen has been rapidly expanding its partnership with M&S Food in recent years and now offers M&S products at 30 of its outlets. It plans to expand the partnership to 60 outlets over the medium term.
The “shop within a shop” concept offers over 400 M&S Food products, from fresh fruit, salads, and sandwiches to ready meals, sweet treats, and everyday essentials- including favourites such as Percy Pig sweets, M&S cookies, and Colin the Caterpillar cakes. Customers can also order fashion, home and beauty lines online to collect from the Dunshaughlin Applegreen location.
Customers can browse M&S products online and collect their items at the Dunshaughlin Applegreen at a time convenient time slot. The Click & Collect offers a quick, flexible, and contactless way to shop.
The latest opening is part of M&S’s ongoing partnership with Applegreen, following the announcement earlier this year of 20 new outlets in 2025. With 30 M&S Food outlets now open at Applegreen locations across the island of Ireland, the rollout ensures M&S products are accessible to more customers, wherever they are.
Eddie Murphy, Country Director for M&S in Ireland and Northern Ireland said: “We are proud to expand our partnership with Applegreen and bring M&S Food to Dunshaughlin. This rollout allows us to reach more customers, offering convenient ways to pick up M&S favourites on the go while delivering real value.