Special 'Sam for Mayo' from Heinz to mark 70 years since All-Ireland victory over Meath

1,951 bottles of limited edition mayo launches All-Ireland sandwich competition

To celebrate the return of sport and the summer of Gaelic games in Ireland, Heinz [Seriously] Good Mayonnaise is launching a new competition to create the very first 'All-Ireland Sandwich'.

Nominated by the public, the Heinz [Seriously] Good Mayonnaise All-Ireland Sandwich will contain 32 [Seriously] delicious fillings – one from each of the 32 counties.

David Adams, Head of Heinz Ireland, said: “We all love eating sandwiches and a match-day sandwich eaten on our laps either in the stands or at home is an integral part of any game. So we wanted to create something special for the return of the sport this summer. The final All-Ireland sandwich will contain 32 [Seriously] delicious ingredients – held lovingly together by lashings of our delicious Heinz [Seriously] Good Mayonnaise.

“Nominated by you, each ingredient will represent the very best of Irish produce from up and down the land. From bread to cheese, gherkins and watercress, to black pudding and radishes, we want as many nominations as possible. Ultimately, we want to create the perfect half-time treat and one that can feed the entire family! I can’t wait to try it”.

How it will work

• To nominate Meath’s best local food or producer, visit @heinzirl on Facebook and Instagram and pop your favourite filling in the comments

• Nominations are open from 24th June – 23rd July

• The final 32 [Seriously] tasty fillings will then be chosen by David Adams, Head of Heinz Ireland and food writer and presenter, Dee Laffan

• The final recipe will be released on the week leading up to the All-Ireland Final at the end of August

To coincide with the competition and the 2021 All-Ireland Football Championship, 'Heinz [Seriously] Good Mayonnaise' is also launching a new limited-edition bottle – 'Heinz [Seriously] Good Mayo for Sam'.

Linking to the well-known saying ‘Mayo for Sam’ - the Mayo football team’s quest for the Sam Maguire Cup - support for the team has captured the imagination of people around the country, including everyone at Heinz Ireland, for the last 70 years.

So, to mark the 70th anniversary of Mayo’s last win at the All-Ireland Final in 1951 (when they defeated Meath), just 1,951 limited bottles of Heinz [Seriously] Good Mayo for Sam are available to buy for €3 through www.heinztohome.ie from 24th June.

David Adams continues: “Here at Heinz Ireland, we are [Seriously] impressed by the sense of pride that people have in their county colours, including Mayo’s unyielding support and loyalty for their team. So, from one mayo to another, we thought it was the perfect time to throw our support behind them. And what better way than celebrating the world famous ‘Mayo for Sam’ slogan!”