Circle K to donate 1c to Pieta for every litre of fuel sold on Thursday

€1 million fundraising commitment to fund suicide prevention and 24/7 crisis support

Forecourt and convenience retailer Circle K is to donate 1c from every litre of fuel sold to support Pieta's suicide and self-harm prevention services on Thursday 15th January.

The initiative makes it easy for customers to support Pieta, with donations made automatically when they fuel up at any Circle K in Meath or across the country on the day.

The partnership will see Circle K commit to fundraising €1 million over the next three years. The charity’s services include free counselling to those with suicidal ideation, those engaging in self-harm, and those bereaved by suicide across Ireland.

Support will also extend to Northern Ireland, with customer donations directed to PIPS Suicide Prevention Charity, Pieta’s partner in the region. This approach ensures that funds raised locally go directly towards supporting individuals and families within their own communities throughout the initiative.

The partnership officially launches this week across Circle K sites nationwide. On 15 January, Circle K will donate 1c from every litre of fuel sold in the Republic of Ireland to Pieta, and 1p from every litre sold in Northern Ireland to PIPS Suicide Prevention Charity*.

Both organisations share a commitment to being consistently present and supportive in communities across Ireland. With its nationwide network and local presence, Circle K is proud to stand alongside Pieta and PIPS in raising awareness and vital funds to help ensure professional suicide and self-harm prevention services are available whenever and wherever they are needed.

This new partnership builds on Circle K’s longstanding support for Pieta. Each year, Circle K provides free tea and coffee to participants across its network after the annual Darkness Into Light walk, a gesture that has become a meaningful part of the nationwide event. Most recently, Circle K also supported Pieta through its Coast to Coast fundraising initiative, helping to raise vital funds and awareness for the charity’s life-saving services.

Ciara Foxton Managing Director, Circle K Ireland commented: “At Circle K, supporting the communities we serve isn’t just part of what we do, it’s at the heart of who we are. We are proud to begin this new three-year partnership with Pieta, an organisation that delivers life-saving support to those in crisis. Together, our goal is to raise vital funds and awareness so that anyone in need can access free, professional help, 24 hours a day, every day.

"We are equally committed to supporting PIPS Suicide Prevention Ireland in Northern Ireland, ensuring that this partnership reaches every corner of the island. We know this is a cause close to many of our colleagues and customers, and we’re proud to stand with Pieta and PIPS in helping to raise vital awareness and support for those who need it most.”

Stephanie Manahan, CEO at Pieta said: “This partnership with Circle K represents a meaningful commitment to suicide and self-harm prevention across Ireland. It will help Pieta continue to provide free, professional support to people experiencing suicidal distress, self-harm, or the impact of suicide, whenever they need it, and wherever they live.

"Circle K’s strong community presence and long-standing support for Pieta reflect a shared belief that mental health support should be visible, accessible, and available without barriers. We are deeply grateful to Circle K, its teams, and its customers for helping to ensure that no one faces crisis alone.

"Demand for our services continues to grow, and long-term partnerships like this are vital to keeping our therapy services and 24/7 Crisis Helpline open, accessible, and staffed by qualified therapists. The funds raised through this initiative will directly support that work and help us be there at the most critical moments.”

* This initiative applies solely to retail sales and does not include commercial or bulk fuel transactions.

How to get help

If you are thinking of self-harming, suicide, or have lost someone to suicide, Pieta offers free, professional support:

· Call 0818 111 126 to book an appointment for therapy or counselling

· If you need immediate crisis support, contact the Pieta Crisis Helpline, available 24/7, at 1800 247 247 or text HELP to 51444

· Pieta’s Crisis Helpline is staffed by qualified therapists 365 days a year to offer immediate, compassionate support over the phone