Bettystown-based Studio Coffee Roasters announced as newest Brand Activation Champion by Guaranteed Irish

Guaranteed Irish is delighted to announce Studio Coffee Roasters as its newest Brand Activation Champion, recognising the company’s outstanding and consistent use of the Guaranteed Irish symbol across its business operations, brand communications, and packaging.

Each month, Guaranteed Irish highlights one member business that demonstrates exceptional creativity and commitment in activating the Guaranteed Irish symbol. Winners receive a Brand Activation Champion package in association with The Irish Times, valued at €15,000, including print advertising, radio promotion, and regional media coverage.

For Studio Coffee Roasters, the Guaranteed Irish symbol is a powerful differentiator and a central part of its brand message. The Guaranteed Irish symbol plays a key role in their storytelling, fostering strong positive emotional connection with customers.

The coffee roasters also won Best Green Business at the Meath Business and Tourism Awards last month and Lára Phillips, brand manager at Studio Coffee Roasters said: "As a fully family-run business, sustainability in business is a big topic for us and we've dedicated a lot of our time to it over the last number of years. We have made so many small but tangible steps, so to have this recognised tonight means a lot to us."

As an Irish-owned business committed to local employment and quality Irish production, the company uses the G logo to highlight its support for local jobs and the Irish economy.

Studio Coffee Roasters estimates that 95 per cent of all expenditures remain in Ireland, with 100 per cent of production and distribution carried out by Irish vendors.

Lára added: “Our experience is that the Guaranteed Irish symbol genuinely resonates with customers, it deepens customer engagement, builds loyalty, and highlights that choosing our coffee supports Irish jobs and the Irish economy. Each year, we make it a priority to feature the symbol as a central part of our brand message.”

Recent Guaranteed Irish research shows that 81% of consumers agree that the Guaranteed Irish brand stands out from other brands, in its genuine support for Irish jobs, communities and a circular economy, a finding clearly reflected in the continued success of Studio Coffee Roasters.

For more on Guaranteed Irish and The Brand Activation Champion initiative, click here.

For the Studio Coffee Roasters website, click here.