Tourism Ireland, together with Steller – the popular travel storytelling app and community – invited nine US influencers and digital creators, with a combined audience of over 1.8 million followers, to visit Co Meath and experience the Púca Festival this Halloween. PIC SHOWS: US influencers with Ruth Moran, Tourism Ireland (front, third right), visit Trim Castle. Pic – Tourism Ireland

Púca influence spreading globally after digital creators and storytellers Meath visit

Noelle Finegan

Published: Thu 10 Nov 2022, 12:41 PM

Last updated: Thu 10 Nov 2022, 4:24 PM

Tourism Ireland, together with Steller, a travel storytelling app and community, invited nine American influencers and digital creators, with a combined audience of over 1.8 million followers, to visit Co Meath and experience the Púca Festival.

The visit was part of Tourism Ireland’s new ‘Ireland Home of Halloween’ campaign – celebrating Ireland as the birthplace of Halloween. The overall campaign reached an estimated 40 million people in 11 markets, including Great Britain, the US, Canada, Germany, France, Spain, Italy, Nordic countries, the Netherlands, Belgium and Australia, over the Halloween holidays.

The campaign features a new video titled ‘Ireland: Home of Halloween’ , which includes places like the Hill of Tara, Dowth and Lough Key Forest Park, as well as footage captured at Púca, Derry Halloween and the Bram Stoker Festival. The film will run on various social platforms, including Facebook, Instagram, Twitter, TikTok and YouTube.