Local food producer sees product hit Lidl shelves

A small food producer who created a product for her own weight loss journey has now seen her treats go nationwide in her first year of business.

Susann Sullivan is the Founder of The Pantryist, a food production company based in Ardee, Co Louth, which has been selected to take part in this year’s Lidl Kickstart Supplier Development Programme. Susann created the snack balls to enjoy as a guilt-free snack on her massive six stone weight loss journey.

“I created the recipe for the snack balls so I could enjoy a guilt-free snack. I love chocolate and found it hard to get a good quality guilt-free treat while in a calorie deficit, so I decided to create my own. The snack balls have just the right amount of chocolate to satisfy those chocolate cravings while the oats keep you feeling fuller for longer. Small changes in my diet through mindful snacking really helped me with my own weight loss journey,” she said.

“I cannot believe a product I created for myself just over a year ago has grown into a business and will be available on the shelves of Lidl in just a few days’ time. It really has been an amazing journey and I would like to thank everyone who has supported my business and has supported me along my journey so far, I am truly grateful. Also, I would like to thank Lidl for the amazing opportunity. The kickstart programme has been an amazing experience and a huge opportunity for me to develop and grow my business."

Photo by Ildiko Varga

The guilt-free milk chocolate covered oat bites, with less than 100kcals per ball in two delicious flavours of white chocolate and milk chocolate orange, go on sale in 60 Lidl stores nationwide from Thursday 15th of September for two weeks as part of the Lidl Kickstart programme.