Lidl teams up with BRÚ for craft beers

Lidl Ireland has partnered with four specialist local Irish suppliers, including Trim-based BRÚ Brewery, for a brand-new premium craft beer range available across all 168 stores nationwide.

Lidl’s new range features a carefully curated selection with unique speciality beers for the craft beer connoisseur as well as flavoursome approachable varieties for selective sippers.

Lidl has sourced the range from independent local breweries the length and breadth of the country who have been impacted by the closure of the hospitality industry.

BRÚ Brewery was established in 2013 in Trim and has since been driven by a passion to brew high quality, accessible beers for everyday drinkers. The brewery is proudly Irish, independent and committed to using only the best ingredients in brewing. Its 'Urban Jungle' range celebrates an adventurous side with bold, modern beers.

Martina Dunne, sales & marketing manager at BRÚ Brewery said: "We are delighted to bring some of our Urban Jungle range to the shelves of Lidl stores around the country. This really is a great opportunity for us to reach more customers and we are thrilled to be involved in introducing these customers to the quality and flavours of beer that comes from independent breweries like ourselves."