Keith buys into tyreland

Actor and former Boyzone singer, Keith Duffy, was in Navan last week to visit the Tyreland depot on Canon Row. He has become an investor in the business, which also has five depots in Dublin.
It is described as a major move for the Dubliner who has spent the last 25 years in the entertainment world. At the age of 40, Duffy is ready to enter a new entrepreneurial phase of his life as he steps into the business arena.
Tyreland is a 100 per cent Irish-owned success story. The company began trading seven years ago at the start of the recession and given the economic conditions ensured that the company concentrated on offering unrivalled value for money whilst maintaining excellent customer care. This business model has resulted in the steady growth of the company.
Already employing over 20 staff, the company plans to further expand through the course of the year and is actively looking for suitable premises across the country.
Duffy says: “Tyreland offer great value for money - we take low margins and sell high volumes of tyres, which can save motorists up to 20 per cent on their new tyres. We are also looking into ways which we can grow the business in the near future.”
Tyreland is a natural fit for Duffy as he has always been a dab hand in the garage. Being a ‘petrol-head’ has always spurred his interest in anything car related and now is the perfect time for him to be directly involved in the industry.
“I love the Tyreland concept,” he says. “You only have to listen to customer feedback to know that it works - people want value for money and a great service - and if they get it they tell others. It’s no surprise then that the company experiences a high level of referral and repeat business”.
Keith Duffy is best known as one fifth of Boyzone who racked up a string of number hits in the 1990s, and as Ciaran, who had a stint pulling pints on Coronation Street. He also appeared in ‘The Clinic’ and ‘Fair City, as well as Stuart Carolan’s ‘Love /Hate’.