Iradio searching for safe drivers

iRadio has this week re-introduced their award winning road safety campaign ‘i Is The Limit’.

Having picked up both RSA Leading Lights and PPI Radio Awards during previous executions, iRadio have now teamed up with CoverInAClick.ie and InsureMyVan.ie to roll out the groundbreaking mechanic for 2015.

Over the next two weeks, the iRadio Opel Adams will be out and about across the 15 counties covered by iRadio armed with RSA and Garda approved speed guns aiming to record drivers who are travelling at or under the speed limit.

During live links back to the studio through the day, the iTeam will reveal the details of the cars they have seen driving safely on the region's roads. The driver of the vehicle will then have 60 minutes to find somewhere safe to stop and call the station to confirm their identity. Once they do, they will be €100 richer!

With support from the Garda Press Office, iRadio hope to help drivers both take note of and adhere to speed limits on their journeys.

Jonathan Hehir of CoverInAClick.ie and InsureMyVan.ie is delighted to be associated with this road safety campaign saying 'At Cover In A Click and Insure My Van, we love safe drivers - so when th:e opportunity arose to be associated with rewarding them for being responsible, we were extremely excited to get involved. We genuinely believe this initiative could help save lives.'

You can find out more details about 'i Is The Limit' on iRadio.ie and Facebook.com/ThisIsiRadio