Introducing crema nuda supreme beauty care

Skincare innovation meets foundation technology as Giorgio Armani Beauty reveals CREMA NUDA, a premium treatment cream with a skin-perfecting tint.

 

A Technological Innovation 

Harnessing their very best skincare and foundation know-how The Giorgio Armani Beauty Laboratories formulated CREMA NUDA, a sheer tinted cream, which not only delivers 12 hours of hydration, but also blurs imperfections and illuminates the complexion to reveal a fresh-faced finish that feels barely there.

-          ReviscentalisTM technology works to boost skin regeneration.

-          Mannose and hyaluronic acid plump skin and ensure optimal hydration levels are maintained.

-          A unique pigment combination promises a superior finish: While transparent pigments provide an instant glow, lightweight “skin affinity” pigments blur imperfections to even out and illuminate each and every complexion.

-          CREMA NUDA’S soft and weightless emulsion texture glides onto skin with the ease of a day cream.

The Result

Perfectly dosed with pigments CREMA NUDA instantly enhances the complexion, while simultaneously working on the intrinsic quality of the skin. After your usual skincare routine, apply CREMA NUDA alone for a nude, dewy finish, or as a base under foundation when more coverage is required.

“CREMA NUDA is the ultimate hybrid; a skin perfector that cares.” - Linda Cantello, Giorgio Armani International Make-Up Artist



Giorgio Armani Crema Nuda, €175 launches July 1st exclusively at Brown Thomas Dublin; and www.brownthomas.com and comes in 6 shades to cover all skin tones.

N° 01 nude glow, N° 02 light glow, N° 03 fair glow, N° 04 medium glow, N° 05 warm glow, N° 06 deep glow

 

 

Crema Nuda Interview - With Véronique Roulier, Director of L’Oréal Luxe Make-Up Laboratories

 

Q. What is the advantage of CREMA NUDA compared to BB and CC creams?

Crema Nuda provides light coverage that corrects small imperfections. It is not a BB cream, as it also cares for the skin.

CREMA NUDA is not a CC cream either, because its soft texture is packed with skincare properties. Its “cushion” effect, provided by the soft touch elastomer emulsifier, and its incredible freshness on application make all the difference.

This is a third-generation formula (after foundations, as well as BB and CC creams, which represent the second generation): an innovative formula with skincare properties, that delivers soft focus and radiance effects.

 

Q. What makes its formula innovative?

Its soft focus and radiance optical effects are unique.

The key component of CREMA NUDA is an emulsifier with specific light-diffusing properties, completed by other active ingredients to boost this radiance effect. Extremely lightweight, high-performance “blur” particles. A trio of “radiance raw materials”:

1. A shiny oil, a lipstick technology transfer. Its viscosity ensures better refraction

2. Boron nitride, a powder with a “micro-mirror” effect on the skin.

3. “Liquid mirror,” a blend of reflective and “polished” fillers that adapt perfectly to the skin and arrange themselves side by side for extreme light reflection.

Their combination increases luminosity on the skin, without an oily effect.

Hemispherical hybrid pigments that allow the light to pass through for sheer color and a perfect glide-on quality.

 

Q. The term “NUDA” seems to refer to skin that doesn’t need coverage. How does this formula actually benefit all skin?

The light coverage of CREMA NUDA reveals the skin’s natural radiance. It is particularly suited to women who don’t like to wear foundation or more mature skin, which needs to avoid high-coverage formulas that can emphasize the lines and imperfections on their skin.

 

Q. What makes CREMA NUDA different from previous Armani foundations?

CREMA NUDA is not a foundation! It’s a new ultra-sensorial beauty step, between a foundation and a skincare product, for a nude result. 

 

Anti-aging technology:

Q. What are the formula’s skincare properties?

The formula is enriched with a trio of active ingredients that deliver 12-hours hydration: glycerin, mannose and hyaluronic acid. It also contains the Reviscentalis™ complex: Myrothamnus flabellifolia and rhamnose, the “revitalizing secret” of the Crema Nera Extrema premium anti-aging skincare line. After application, the skin looks younger, and plumped up.

 

Pigments and correcting action:

Q. How were the six CREMA NUDA shades developed?

Linda Cantello designed the palette of six shades to offer a “Supreme Armani Glow”, adapted to every skin tone in the world, depending on the desired glow.

 

Q. How do the pigments boost the luminosity of the complexion?

The formula contains soft focus filler pearlizers and two types of transparent pigments.

The pigments were coated to offer lovely translucent color without a hint of thickness. These “skin affinity” pigments are combined with hemispherical pigments for light coverage and a sheer correction effect.

 

Application & use:  

Q. In terms of make-up results, what is a glow? What is the Supreme Glow?

A glow is a fresh “healthy glow” make-up effect with a rested complexion. With CREMA NUDA, we achieve a Supreme Glow: the skin is illuminated from within due to the ultra-hydrating skincare action. Also, radiance goes on in the skin surface.

 

For further information, please contact the Giorgio Armani Cosmetics Press Office:
Róisín Tierney-Crowe, 01 620 2902 / 087 6759014 or 
roisin.tierneycrowe@loreal.com