Integral Fitness & Leisure, Bettystown, will feature on tonight's episode of ‘The Takeover’ which airs on RTE 2 at 9.30pm.
Seasoned entrepreneurs PJ Moore and Brian Browning bought their Bettystown gym three years ago. No strangers to risks, they are about to take their biggest one yet as they stand aside for two weeks to leave their business in the hands of their gym instructors.
The bosses leave their staff with a challenge- to sign up 200 new members in their absence.
With the bar set high, the gym instructors step out from behind their spin bikes to enter into the corporate world. But, how will they get on in the boardroom when they are more accustomed to the gym floor, and will they manage to strike a deal for any corporate members?
With the bosses out of the way, the staff decide to overhaul the gym’s advertising, and stick it to their stock images by designing a brand new ad campaign. They also look for the next big craze and set about redesigning the class timetable to attract more members. But with Disco Bounce added to the list, are they on the money or way off the mark?
In ‘The Takeover’ Norah Casey is back to help staff across Ireland step up to the plate and change the fortunes of the business they work for.
RTÉ’s business series, The Takeover, features bosses around Ireland who surprise their employees by stepping aside, leaving them totally in charge and free to make the changes to the business that they’ve always dreamed of.
Integral Fitness & Leisure will feature on ‘The Takeover’ on Thursday, 27th March which airs at 9.30pm on RTE 2.