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Spectacular success of St Patrick's Day video

Friday, 21st March, 2014 4:51pm
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Spectacular success of St Patrick's Day video

Newgrange features in the Bord Failte video.

Spectacular success of St Patrick's Day video

Newgrange features in the Bord Failte video.

A specially commissioned video for “St Patrick’s Day 2014 #IrelandInspires”, which set out to highlight the qualities that make Ireland such a unique place, has become one of the most shared and viewed globally over the last week with 1,065,959 views across different platforms -  including 936,129 on the Fáilte TV YouTube platform alone. 

The video was also played for audiences which gathered for Irish Embassy events across the globe on St Patrick’s Day. The video was developed by Fáilte Ireland, in coordination with the Department of Foreign Affairs and Trade and other state agencies, as a means of promoting Ireland overseas during the St Patrick’s period.

Welcoming the impact of the initiative, John Concannon, Director of Market Development for Fáilte Ireland said: “This video was always intended as our animated postcard to the world and was tailored to appeal to visitors, investors and all those attracted to the type of energy, creativity and potential which this nation can offer.

“Never in our wildest dreams did we envisage that it would become so popular or that it would provoke such an emotional response. We, in Fáilte Ireland, would like to send out a big thank you to all those at home and abroad who shared it and helped spread the word. ”

The video can be viewed here

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