The Irish Cancer Society and Dell have come together as a true partnership with Daffodil Day benefitting not just from financial support from Dell but also from the company’s input in terms of logistics, marketing and technological know-how.
Dell and the Irish Cancer Society today called on the people of Meath to ‘Save the Date’ of March 28th for Daffodil Day 2014.
This month, Dell and the Irish Cancer Society announced a two year extension to the existing three year agreement for the provision of support for Daffodil Day. Dell became the lead partner for Daffodil Day in 2011 and has worked closely with the Irish Cancer Society since that time to help build and enhance what is Ireland’s largest and most loved fundraising day.
The Irish Cancer Society and Dell have come together as a true partnership with Daffodil Day benefitting not just from financial support from Dell but also from the company’s input in terms of logistics, marketing and technological know-how. In addition, almost every one of Dell’s 2,500 employees in Cork, Limerick and Dublin have volunteered their time or helped support Daffodil Day in some way. More than 3,500 hours have been donated to the campaign by Dell employees.
“Dell has been a fantastic partner for the last three years and we are absolutely delighted to announce that this very productive and hugely beneficial relationship will continue. Dell’s employees have enthusiastically supported the campaign, with hundreds taking to the streets on Daffodil Day to raise much-needed funds. In advance of the campaign itself, Dell’s supply chain management experts put tremendous effort into ensuring that the logistics behind the day would operate with maximum efficiency. Additionally, the company’s app development experts worked to create a Daffodil Day app which serves as a great way for the campaign to reach out to a younger audience who we hope will become life-long supporters of the campaign,” said John McCormack, CEO, Irish Cancer Society.
Announcing the extension of the partnership, Liam Halpin, General Manager, Dell Ireland said:
“The team at Dell is thrilled to have the opportunity to continue to contribute to the success of Daffodil Day in 2014 and 2015. We are fully supportive of the important work carried out by the Irish Cancer Society and are honoured to play a part in its flagship fundraising day. Over the past three years, we’ve seen what can be achieved when we apply our strengths and skills to their best advantage on behalf of a worthy cause.
“A good example of this was when project managers who volunteered to take part in Dell’s PM4Life initiative, where community leaders and management within the non-profit sector are given skills that will enable them run their organisations with greater efficiency, worked with the Irish Cancer Society to create a system whereby Daffodil Day merchandise was prepared and dispatched on time. Other members of the Dell team also brought their technical know-how to bear through mobile app development and social media support. We bring with us the benefit of this experience as we face into our extended partnership. And added to this is our deeply-felt determination to scale the success of Daffodil Day to new heights over the next two years.”