Mika – one of the judges on X Factor Italia – greets the remaining six acts in the ‘under 25s girls’ category of the reality TV show at the entrance to Slane Castle, during the ‘home visit’ round filmed here this summer.
Mika – one of the judges on X Factor Italia – greets the remaining six acts in the ‘under 25s girls’ category of the reality TV show at the entrance to Slane Castle, during the ‘home visit’ round filmed here this summer.View More Images
Slane Castle will be seen by over two million Italians when it features on reality TV Show ‘X Factor Italia’ tonight for one of the judge’s ‘home visits’ .
During the summer, one of the show’s judges, British singer-songwriter Mika, brought his group of singing hopefuls to Slane Castle for the ‘home visits’ round of the popular reality TV show.
X Factor Italia’s Irish experience will be broadcast this evening to an anticipated over two million viewers across Italy.
Tourism Ireland in Italy, supported by Failte Ireland, secured the popular show for Ireland and with its very established rock credentials, Slane Castle was an obvious choice for mentor Mika to bring his remaining six acts in the ‘under 25s girls’ category.
Mika, who rose to fame with his single Grace Kelly in 2007, is the first international mentor on the Italian version of the show.
As well as Slane Castle, the 25-minute Ireland ‘home visit’ section of the programme will also feature lots of landmarks around Dublin – including Trinity College, Temple Bar, Merrion Square, St Patrick’s Cathedral and Windmill Lane.
The programme will air on Sky Uno and will then be repeated on a free-to-view digital channel called Cielo and the estimated value of the Irish episode-if Tourism Ireland were to buy that airtime- is €3.75 million.
Already, the first two episodes of this season’s X Factor Italia have each attracted over 2 million viewers across Italy.
It is also set to stimulate lots of online conversation about Ireland – and Tourism Ireland will maximise that online engagement with potential Italian holidaymakers on its website, Irlanda.com, and on Facebook where the organisation has over 95,000 Facebook fans in Italy alone.
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