Navan actor Pierce Brosnan features in the centrepiece of a €10 million Sky broadband campaign, a 60-second ad which takes a tongue in cheek humorous approach to highlight the arrival of Sky Broadband.
Sky Ireland this week launched its biggest ever marketing campaign to promote its new broadband and calls services nationwide. The campaign features TV, press, radio, outdoor and digital to announce that ‘Sky Broadband has arrived - Now you can bundle unlimited broadband with calls and Sky TV’, and puts Sky on track to be the top media spender in the market this year.
The ad shows Brosnan returning home to Ireland to the apparent delight of the Irish public, but it is soon revealed that the cause of their excitement is in fact not his return, but the arrival of Sky Broadband. In a series of everyday scenes showing Brosnan on Dublin’s quays, walking along a town main street, and enjoying a drink in a pub, the ad shows that not even a global celebrity can eclipse the arrival of Sky Broadband.