Sky's the limit for Brosnan in new ad campaign

Story by John Donohoe

Tuesday, 9th April, 2013 10:06am

Sky's the limit for Brosnan in new ad campaign

 

Navan actor Pierce Brosnan features in the centrepiece of a €10 million Sky broadband campaign, a 60-second ad  which takes a tongue in cheek humorous approach to highlight the arrival of Sky Broadband. 

Sky Ireland this week  launched its biggest ever marketing campaign to promote its new broadband and calls services nationwide. The campaign features TV, press, radio, outdoor and digital to announce that ‘Sky Broadband has arrived - Now you can bundle unlimited broadband with calls and Sky TV’, and puts Sky on track to be the top media spender in the market this year.

 The ad shows Brosnan returning home to Ireland to the apparent delight of the Irish public, but it is soon revealed that the cause of their excitement is in fact not his return, but the arrival of Sky Broadband. In a series of everyday scenes showing Brosnan on Dublin’s quays, walking along a town main street, and enjoying a drink in a pub, the ad shows that not even a global celebrity can eclipse the arrival of Sky Broadband.  

 Pierce Brosnan commented: “It’s great to be involved in the launch campaign for Sky Broadband in Ireland. I always love returning home whether for work or on holiday and this time was no different. The charm and tongue in cheek humour of the Sky ad really appealed to me and shooting in Dublin was a lot of fun. Hopefully, viewers will like it as much as I enjoyed making it.”

 The campaign was developed by ad agency WCRS who won the launch project following a competitive pitch.  It was shot by director Taika Waititi (Flight of the Conchords, Boy) and Oscar & BAFTA nominated cinematographer Danny Cohen (Les Miserables, The King’s Speech).

 Consumers interested in finding out more about Sky’s home communications services should visit www.sky.ie/bundles, call Sky on 0818 719 500, or visit one of the 36 Sky Stores nationwide.

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