Local business AgriKids, the farm safety education platform for children, teamed up with Zurich Insurance at this week’s National Ploughing championships.
AgriKids are delivering mini farm safety workshops for children as well as asking all children to make their ‘Farm Safety Pledge’.
"We have our ‘Farm Safe Tree’", explains Julianstown resident and AgriKids founder, Alma Jordan. "All the children can make a promise on how they will become farm safe, they then write this promise on a special leaf which is hung on the tree. We did this at the Tullamore Show, it was a great success and really got the children and parents talking together about how they will be safer on the farm."
The partnership is part of an exclusive three- year deal and also includes a nationwide roll out of farm safety workshops facilitated by Alma Jordan.
Over the past 22 months, Alma has conducted these workshops to over 4,500 primary school children in school and library events as well as agricultural shows all around the country.
Alma explains what the partnership means: "I am delighted to have the support of Zurich as I look to step up my efforts in reducing the rate of farm accidents in Ireland. I have been working hard on proactively addressing attitudes to farm safety by engaging and educating our children, empowering them to be our farm safety ambassadors. My ultimate ambition is to shift farm families from being merely aware of the dangers, to being instinctively safe the moment they set foot on their farms.”
AgriKids was founded in 2015 following Ireland’s worst year on record for farm accidents where 30 people died, of which five were children. Using creative and interactive apps, popular books and other learning materials, AgriKids has become a leading voice in promoting farm safety in Ireland.
Graham Minogue, Head of Agri & Broker Partnerships, Zurich Insurance said: “We are very passionate about contributing positively to Ireland’s farming community and farm safety is something that matters hugely to the 140,000 farm families across the country. Through this exciting link up with AgriKids and their inspiring founder Alma, we are hoping to educate the next generation of young farmers, empowering them as the best farm safety ambassadors.”
You can visit Zurich/AgriKids Farm Safe Zone: Row 6 Stand 149