Google spots opportunity in social media advertising

The incredible popularity of social networking sites like Facebook has certainly proved to be problematic for search engines, even to an internet giant such as Google. The company hasn't really had much to shout about in this area until now. In an attempt to gain a share of the social realm, Google has launched its most ambitious networking initiative to date.

In response to the 'Like' buttons, which have shown to be extremely popular tools on Facebook, Google has announced it will be using equivalent features in its own search results. The first phase will include '+1' buttons, allowing users to give a vote towards a particular page, endorsing a page that they are interested in.

This is likely to be displayed alongside adverts in the search listings, but if successful, it may be something which is rolled out across the web. This new viral element could give search advertisers a lift in terms of their social networking exploits and gives them access to a whole new world of possibilities.

The news comes soon after PricewaterhouseCoopers published research which showed that online advertising in the UK reached about £4 billion last year and social media has also taken off in a big way. This is why it is becoming increasingly important for businesses to consider tapping into this huge resource and gain access to such a massive market.

Search engine optimisation aids businesses in establishing an online presence and this can give them a foothold in their industry. Firms of all sizes need to consider their future online plans so they are not left behind, and the fact that SEO in Ireland is now starting to open up many new possibilities for businesses makes this even more pertinent. Internet marketing companies such as Just Search can help you to achieve this and also provide many other services including social media and paid search.

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